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Home / Dan's Dairy Diary / Why ‘Guest’ is Capitalized

Why ‘Guest’ is Capitalized

Dan and Mickey

The existence of Young’s is entirely due to you – our Guests.  Sure – we have friendly cows, make great cheese and ice cream (and have a bunch of cute goats) and have an amazing group of over 300 employees that make Young’s work – but without our amazing Guests, we know we would not exist at all.

Many years ago, we attended a class on Guest Service at Disney® in the beginning years of what is called The Disney Institute.  We learned a lot – including the idea of our service theme and mission – We Create Fun for Our Customers.  This statement is so important to us that we put it on our front sign for all to see.  It’s what we strive to do and what we promise to do our best to make happen.

Over the years, we’ve learned to use the words ‘Customers’ and ‘Guests’ interchangeably – but always with a capital letter at the beginning.  We’ve had (and have) many school teachers in the family – they have never been excited about our poor grammar – but the idea of capitalizing Guest (and Customer) is important enough that we endure the grammar complaints to help communicate to our Staff that creating great experiences for our Guests is the most important thing we do – every day, every Guest, one Guest at a time.

We certainly know we are far from perfect, and know sometimes we do not deliver on our mission of creating fun for our Customers.  We try to learn from our mistakes and figure out how to do better the next time.  The Guest will always and forever be the center of our focus and attention at Young’s.  Thank you for your business – we appreciate it.